At the last Coverings fair held in Orlando (USA), the Natucer ceramic material was chosen to cover part of the stand of ICEX España Exportación e Inversiones.
ICEX is the public entity in charge of organising the Spanish participation in the Coverings fair, with the aim of promoting the presence of Spanish companies in the international market. And it is with this aim that, one more year, an official Spanish pavilion is set up, made up solely of firms from the country, including Natucer.
The material chosen, on this occasion, was the coating in the form of fish scales, belonging to the Squama and Art series to cover one of the exhibition areas. With their marked design, thanks to the characteristic fish scale shape, they gave the stand personality. On the other hand, the Piastrella collections and the ceramic tubes of the Life Arq Bamboo series were also chosen to create a rest area and to delimit the stand area respectively.