Founded in 1988 at the height of the technological revolution in the ceramic sector, the company had a clear objective: to adapt rapid firing to the demanding extrusion process. In a context where the production of an extruded tile could take up to 24 hours, the company decided to incorporate single-layer kilns—until then uncommon in this process—and to develop a new clay formulation, which made it possible to drastically reduce manufacturing times.
Since then, Natucer has achieved numerous milestones, such as the launch in 1997 of an extruded cladding with a glossy surface and the incorporation of seven-head Rotocolor technology, which made it possible to decorate extruded pieces using screen printing. Its evolution has been marked by constant innovation, expanding its range with technical solutions such as NaturTech drainage flooring, the patented NaturLed illuminated cladding, and also increasing its catalogue of special pieces with large-format steps and pieces for comprehensive swimming pool solutions.
This solid track record culminates in the creation of CUORE, a collection of high added value wall tiles, characterised by three-dimensional pieces, organic shapes, innovative textures and exclusive glazes.
Throughout its history, Natucer has received prestigious awards, including four Alfa de Oro awards at Cevisama (1993, 1998, 2015 and 2023). In addition, in 2002 it was a finalist in the 7th edition of the Prince Felipe Awards for Business Excellence, in the categories of Technological Innovation and Business Competitiveness.
True to its artisanal essence, Natucer has successfully combined tradition and innovation to establish itself as a company specialising in high added-value extruded ceramics. Its commitment to experimentation, design and continuous improvement has never overshadowed its attention to detail or respect for the processes that define its identity. Today, Natucer continues to evolve without losing what makes it unique: a way of understanding ceramics where technique advances without sacrificing the soul of the craft.
Mission
We produce and distribute high-quality ceramic solutions, with a commitment to our customers through responsible, innovative, and sustainable practices. We work to create a positive impact in the communities where we operate, protecting the environment and generating value for all involved.
Vision
To be a global leader in the ceramic industry, recognized for our innovation and excellence. We aspire to lead the market through sustainable solutions that promote economic development, respect the environment, and generate well-being for people and communities.
Values
Commitment: We act with effort and responsibility, guiding our actions according to PAMESA’s principles.
Excellence: We place our customers at the center of every decision, providing an experience based on excellence and quality.
Sustainability: We are committed to practices that promote the balance between economic and social development and the care and protection of nature.
Innovation: We constantly incorporate new trends, services, and products to improve corporate processes.
Alfa de Oro 2023 for NATUR-LED, its extruded porcelain tile with integrated LED.
Natucer was awarded with the "Alfa de Oro" in CEVISAMA 2015 for the development of several ceramic pieces embedded in urban areas and some customized projects. The latter ones, allow us to open new applicable fields with high added value in ceramics.
Quality award in 2011, granted by Periódico Mediterráneo for the premium quality of our products.
In CEVISAMA 2010, for a new three-dimensional pieces design Life Arq.
In 2004, NATUCER, S.L. receives the PYME 2004 award for our Entrepreneurial Excellence.
In 2002, we were nominees in the VII edition of Prince Felipe Awards for Entrepreneurial Excellence among the Technological Innovation and Entrepreneurial Competitivity candidates.
In 2002, NATUCER, S.L. won the PYME Export award given by "Cámara de Comercio" in Castellón.
NATUCER, S.L. was selected finalist in 2001 by NOVA awards for the best company in Comunidad Valenciana.
Alfa de Oro in 1998 for the development of special pieces in relief for a wide range of decorative wall tiles choice and extruded Brightness surface wall tiles.
Alfa de Oro in 1993 for the innovation in extruded and complementary extruded special pieces decorated for wall tiles.
