Two languages. One vision
From September 22 to 26 in Bologna (Italy), we invite you to discover our new location at Hall 16 · Stand C9.
A renewed space that reflects our essence as a brand: the union between artisanal tradition and technological innovation. Under the motto “Two languages. One vision”, our stand is divided into two different ways of understanding ceramics that dialogue with each other to offer visitors a unique experience.
One language speaks of origin and soul, of clay and texture, of pieces that carry the imprint of the creator.
The very heart of Natucer: CUORE.
The other language whispers modernity, with precise surfaces, multi-format solutions, and technological realism that redefines the contemporary. This space is called Meridiano Zero, representing the point where tradition and design converge.
It is not just ceramics;
it is experience, emotion, and creativity.
The color of the earth, the handmade gesture, the emotion of something crafted with care. Pieces that speak of volume, texture, and character, capable of transforming spaces into sensory experiences. This is the language spoken by CUORE—warm and enveloping, where ceramics feel alive and close, and where every detail reflects the artisan’s hand.
In this space you will discover new collections, each more surprising than the last, with three-dimensional forms and textures that play with light and shadow, inviting you to explore and touch every piece.
Lozenge Ocean and Ogee Craft: unconventional geometries such as diamonds and Provençal shapes. Their deep and rugged textures, together with vibrant colors, invite you to explore every surface and be immersed in their visual strength.
Hagi and Bizen: pieces that capture the essence of oriental aesthetics, playing with volumes and reliefs to create light and shadow effects that fill spaces with dynamism.
Crest and Rubert: three-dimensionality at the service of architecture. Their sculptural forms not only dress walls but also create unique atmospheres, playing with light and offering the possibility of defining spaces through ceramic lattices that separate without breaking continuity.
Tectonic: a collection inspired by earth and nature, with organic forms and textures that seem shaped by time and the elements.
Meridiano Zero
A starting point where materials and architectural
styles converge through a common language
Meridiano Zero does not represent a single place, but an aesthetic attitude: a search for the essential, for what endures, for what connects past and present through matter.
Each series within the collection is an expression of that balance—between tradition and design, between territory and architecture—designed to adapt to different lifestyles and projects around the world.
This space invites exploration of new multi-format collections that adapt both to large surfaces and to decorative details, creating versatile atmospheres full of character.
Lands: a series that evokes the authenticity of traditional clay, with finishes that transmit warmth and character. Its modular formats, tones, and decorations recreate the beauty of craftsmanship, turning every surface into a stage full of personality and natural charm.
Lineage: small-format wall tiles with a contemporary and elegant color palette, designed to bring freshness and sophistication to walls and interior spaces.
Sherwood: Nature and design come together to combine the warmth of wood with the strength of large formats. Each piece transforms spaces, creating elegant, spacious environments full of character.
GRAVITA: The technology that transforms ceramic design
At this year’s Cersaie, Gravita is introduced as the technology that turns ceramics into a three-dimensional canvas, capable of transforming any surface into a unique visual and sensory experience. More than a technical tool, Gravita is a creative ally for architects, interior designers, and creators, allowing them to play with relief, light, and shadow without limits.
Thanks to Gravita, new collections are born with sophisticated shapes and textures, combinations of reliefs at different levels, and highly realistic finishes that unite aesthetics and functionality in an unprecedented way.
Under this technology, new series are presented such as:
Heritage, Sarsen: two collections inspired by clay and stone, where each piece tells its own story.
Thanks to Gravita digital technology, every surface reproduces material with precision: tones, colors, reliefs, and textures come to life in a surprising way.
With modular formats designed to combine with each other, these collections offer total versatility, adapting to any space and allowing the creation of continuous and harmonious surfaces.
With finishes designed both for interiors and exteriors, and even specific solutions for swimming pools, each series becomes a powerful creative resource.
Technical solutions that elevate every project
The collections are complemented by a wide range of technical pieces designed to provide integral solutions: from interior and exterior stairs to swimming pools and transition areas. Large-format extruded porcelain steps, pool edges, overflow systems, or gratings—everything designed with the same attention to detail and performance.
Among them, two standout pieces make the difference: the 120 cm Block step, combining functionality and aesthetics in a striking format, and the new 120 cm pool edge, with an enveloping design that even takes care of its back side, offering visual continuity and a flawless finish from every angle.
OUR VISION:
CERAMICS AS A LIVING ELEMENT
Capable of accompanying our lives, defining modern architecture, and setting today’s and tomorrow’s decorative trends. Everything in our stand is conceived in ceramics, as an expression of versatility, beauty, and emotion—becoming the protagonist of a sensory experience that unites tradition and modernity, technique and inspiration, art and functionality. On every surface, in every volume, and in every texture, the strength of a coherent and passionate vision can be felt, transforming the everyday into something extraordinary.
We look forward to seeing you in Bologna, from September 22 to 26, to experience this unique ceramic journey in person—an experience that will surely make headlines.